Praxis Exam 5001 Practice Question
The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
Correct Answer: D
Rationale: The slogan effectively employs wordplay based on double meanings, creating a memorable and engaging message that captures attention. This technique often adds humor or cleverness, making the slogan more relatable and impactful.
Option A is incorrect as substituting slang for formal expression may not always enhance clarity or appeal. Option B, while appealing to individuality, lacks the specific cleverness associated with wordplay. Option C highlights benefits but does not necessarily involve the cleverness of double meanings, which is a hallmark of effective slogans. Thus, the use of wordplay stands out as the primary technique employed.
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