Praxis 5001 Practice Exams Practice Question
The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
Correct Answer: D
Rationale: The slogan effectively employs wordplay through double meanings, engaging readers by inviting them to interpret the message in multiple ways. This technique captures attention and enhances memorability.
Option A is incorrect as substituting slang for formal language does not necessarily enhance appeal; it may alienate certain audiences. Option B is misleading; while appealing to individuality can be effective, the slogan's focus is not on unsubstantiated claims. Option C, while highlighting benefits is important, does not specifically address the clever use of exclamatory sentences, which are not the primary technique used here.
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