Praxis 5001 Practice Exams Practice Question
The following is an advertising slogan for a company that makes home security systems: 'Are you secure enough to leave home?' The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
Correct Answer: D
Rationale: The slogan "Are you secure enough to leave home?" employs wordplay through double meanings, as it questions both physical security and emotional readiness to leave one’s safe space. This clever use of language captures attention by prompting self-reflection.
Option A is incorrect; the slogan does not use slang but rather a straightforward, engaging question. Option B misinterprets the slogan's intent; it does not make an unsubstantiated claim but rather invites personal evaluation. Option C is also not applicable, as the slogan is interrogative rather than exclamatory, focusing on engagement rather than mere excitement.
Unlock All Questions
Subscribe to Premium for full access to all practice questions, detailed rationales, and performance tracking.
Subscribe Now