Free Praxis 5002 Practice Test Practice Question
The following is an advertising slogan for a company that makes home security systems. "Are you secure enough to leave home?" The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
Correct Answer: D
Rationale: The slogan "Are you secure enough to leave home?" cleverly employs wordplay through its use of double meanings, inviting readers to consider both physical security and personal confidence. This technique captures attention by prompting introspection about their safety.
Option A is incorrect as the slogan does not utilize slang; it maintains a straightforward tone. Option B misrepresents the slogan's intent, as it does not make an unsubstantiated claim but rather poses a question. Option C is also not applicable, as the slogan is not exclamatory and does not highlight a specific benefit in that manner.
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