Praxis 5002 Practice Test Practice Question
The following is an advertising slogan for a company that makes home security systems. "Are you secure enough to leave home?" The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
Correct Answer: D
Rationale: The slogan "Are you secure enough to leave home?" employs wordplay through its double meaning. It questions personal security while also suggesting the broader concept of safety provided by the product. This clever use of language engages the reader's curiosity and prompts them to reflect on their own security.
Option A is incorrect because the slogan does not use slang; it maintains a straightforward tone. Option B misinterprets the slogan's intent; it does not make an unsubstantiated claim but rather invites introspection. Option C is also not applicable, as the slogan is not exclamatory but rather interrogative, focusing on prompting thought rather than highlighting a benefit through excitement.
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