Tennessee Real Estate License Exam Practice Question
To encourage prospective buyers to attend an open house for one of their listings, it would be permissible for a licensee to offer each visitor a
Correct Answer: A
Rationale: Offering a chance to win a grocery store gift card aligns with ethical marketing practices, as it provides a fun incentive without directly tying financial gain to the property purchase.
Option B, while enticing, could be seen as misleading or coercive, as it implies a direct financial reward that may not be appropriate in a real estate context.
Option C, providing a market analysis at no charge, is a valuable service but does not serve as an incentive for attending the open house itself.
Option D is problematic, as offering a portion of the down payment could be viewed as an unethical inducement, potentially violating regulations around real estate transactions.
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