Michigan Real Estate Exam Practice Question
The site selection process for a functional retail shop should consider the area's social and transportation structure. Which factor should be considered?
Correct Answer: A
Rationale: Understanding the target audience's income is crucial for a retail shop's success. It informs product selection, pricing strategies, and marketing efforts, ensuring alignment with customer purchasing power.
Option B, while relevant to accessibility, focuses on transportation rather than income, which is more directly tied to consumer behavior. Option C emphasizes topography, which is less critical for functional retail compared to demographic factors. Option D suggests disposable income, but it doesn't encompass the broader perspective of understanding the target audience's overall income, which is essential for effective business planning.
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