Q: Are AMA courses worth it?
A: Whether an "AMA" course is worth it depends entirely on which AMA organization is offering it and your specific career goals. The American Management Association is known for its business courses, the American Medical Association provides continuing medical education (CME) for doctors, and the American Marketing Association offers training for marketing professionals. Their value is not universal but targeted.
Q: What are the benefits of taking American Management Association (AMA) courses?
A: The American Management Association is a well-established provider of business and leadership training. Key benefits include:
- Skill Development: Courses focus on practical, in-demand skills in management, leadership, communication, project management, and strategic thinking.
- Professional Credibility: AMA is a recognized name in corporate training. Completing a course can enhance your resume and demonstrate a commitment to professional development.
- Networking Opportunities: In-person and live-online courses allow you to connect with peers and instructors from various industries.
- Flexible Formats: Offers live online, in-person, and on-demand courses to fit different schedules.
Q: Who should consider American Management Association courses?
A: These courses are most valuable for:
- Business Professionals, Managers, and Team Leaders looking to advance their careers.
- Individuals seeking structured, practical training outside of a traditional university setting.
- Companies investing in the development of their employees' soft skills and management capabilities.
Q: What about courses from the American Medical Association or American Marketing Association?
A:
- American Medical Association (AMA): Its courses are primarily Continuing Medical Education (CME) for licensed physicians. For a doctor, these are essential for maintaining licensure and staying current, making them highly valuable within that specific profession.
- American Marketing Association (AMA): Offers courses and certificates (like the Professional Certified Marketer (PCM)) for marketing professionals. Their worth is high for those specifically in the marketing field seeking credentialing and specialized knowledge.
Q: What are potential drawbacks to consider?
A: Factors that might affect the value proposition:
- Cost: AMA (American Management) courses can be expensive, often costing several hundred to over a thousand dollars per course.
- Alternatives: Numerous accredited universities, community colleges, and online platforms (like Coursera, LinkedIn Learning) offer similar business courses at lower price points.
- Return on Investment (ROI): The value is highest if the course directly leads to a promotion, salary increase, or essential skill for your current role. You should evaluate the potential career or financial return.
Q: How do I decide if an AMA course is right for me?
A: Ask yourself:
- Which AMA? Confirm the offering organization aligns with your field (management, medicine, marketing).
- What is my goal? Is it to learn a specific skill, earn a credential, or fulfill a requirement (like CME)?
- What is the cost vs. benefit? Research if the credential or skill is recognized by employers in your industry and if the cost fits your budget.
- Are there comparable alternatives? Research other providers to compare curriculum, cost, and format.
For perspective on compensation within one of these major associations, you can review our previous FAQ: What does AMA pay?