New Jersey Life Insurance Exam Practice Question

All of the following items may be considered forms of advertising for life insurance EXCEPT

Correct Answer: D

Rationale: Advertising for life insurance aims to promote products and attract customers. Informational brochures (A), audiovisual materials (B), and sales presentations (C) directly serve this purpose by showcasing benefits and features to potential clients. In contrast, Buyer’s Guides (D) are designed to educate consumers about their options and rights in the insurance market rather than to promote a specific product. While they provide valuable information, they do not function as advertising tools aimed at persuading customers to purchase life insurance.

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