California Insurance License Exam Practice Test Practice Question
A method of selling insurance by using mass media advertising is known as
Correct Answer: A
Rationale: Mass media advertising in insurance sales typically refers to reaching a broad audience through various channels, which aligns with direct response marketing. This method allows potential customers to respond directly to advertisements, often leading to immediate inquiries or purchases.
Option B, direct writer, refers to an insurance company that sells policies directly to consumers, but does not specifically involve mass media advertising.
Option C, telemarketing, involves selling via phone calls, not mass media.
Option D, syndication, pertains to distributing content across multiple platforms, which does not specifically relate to insurance sales.
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